Creative Director | 2018 – Present
Focus on defining and evolving the PAX brand, on a mission to establish cannabis as a force for good. Building and scaling best in class creative team.
Brand Design Manager | 2016 – 2018
Focus on evolving and redefining the Uber visual brand. Managing large scale global design initiatives. Building and scaling best in class brand design team.
Brand Design Manager | 2014 – 2016
Defined process of education, socialization, and maintenance of global brand guidelines. Art direction and hands-on execution on a spectrum of brand projects.
Production Design Lead | 2013 – 2014
First hire in this role. Production Design Lead for the 2014 Airbnb rebrand. Defined and optimized design team process, including introducing creative brief process into workflow.
Designer | 2013 – 2013
Assisted in print collateral design, email design and social media graphics. Supported marketing, in-store, PR and Communications teams.
Levi Strauss & Co.
Design Consultant (contract) | 2012 – 2013
Brand environment and in-store collateral design, production and management, digital asset management, photo shoot coordination and organization.
Designer | 2011 – 2012
First hire in this role. Defined style guide design, communication and direction to global partners, assurance of seamless creative localization, illustrative visual merchandising direction.
Packaging Production Designer | 2010 – 2011
Multi–version packaging and print template creation, support of graphic design team, execution of complex print mockups.
Traffic Manager | 2008 – 2010
Print and packaging project management, integral communication partner, digital asset manager, innovated approval process: bit.ly/1SUuOPZ
Sales Manager | 2007 – 2008
Oversaw wholesale order flow from corporate to the distribution center, exceeded sales goals with an average quarterly volume of over $2MM.
California College of the Arts | 2010 – 2011
Kennesaw State University | 2000 – 2005
Full Academic Scholarship
Adobe Creative Suite, Mac
Andrea's experience, personality and work ethic are exceptional. She is knowledgeable and meticulous in file preparation and her attention to detail is well above standard. She is mature and professional and a true pleasure to work with. I highly recommend her.
— Carolyn Keer, Creative Director at Anthropologie
Andrea is a joy to work with and completely elevated my experience during our first year at Levi’s. She has an amazing eye to detail and is always looking at projects creatively, critically and raises the bar on everything she touches. She is the embodiment of a CAN DO attitude that never resonates as false and can alleviate the pressures of 11th hour deadlines by being dependable, hard-working, passionate and a true team player. She will be a tremendous asset on any team.
— Noel Casiano, Production Manager at Levi Strauss & Co.
Andrea’s ability to manage multiple projects at once—combined with her graphic design, art direction and project management skills—make her one of those rare right brain/ left brain anomalies who I was fortunate to work with for more than two years at Bare Escentuals Beauty, Inc. As you can see from her portfolio, she’s an incredible designer who’s produced tons of great work for a variety of reputable clients. But she’s so much MORE than that.
As a copywriter for Bare Escentuals, I depended on Andrea immensely, as she was the liaison amongst my boss, the marketing managers, the design team and myself. Yes, everyone needed her, but more significantly, everyone knew they could COUNT on her. She’s super fast, ridiculously focused, and refreshingly calm. (The latter a quality not often seen—NOR taken for granted—within a deadline-driven creative department.) You need something done? She did it five minutes ago. Wanna see another version? She’ll show you five. I can’t even IMAGINE what Andrea’s Outlook Inbox looks like on a Monday morning.
To top it all off, Andrea is as passionate about art and fashion as she is about streamlining the creative process. You’d think someone so organized would be walking around in khakis and some boring shirt, but NO—she always looks stylish, put together, yet totally professional. Andrea definitely exudes a “cool factor” that translates beautifully into her work and inspires the people around her. I’d be lucky to work with her again.
— Emily Shotwell, Senior Copywriter at Shotwell, Ink. LLC