Cora Rebrand

I led the charge on helping Cora become one of the most relevant, recognized and loved brands in organic period care. I led a brand repositioning and full visual and verbal redesign across packaging, web, email, retail and advertising, as well as the executional rollout and consumer launch. This work shows how a strategic, creative-led rebrand can lead to major business impact. Highlights include:

•  +40% Retail velocity vs year prior
•  +45% Amazon sales vs year prior
•  +13% Website traffic vs year prior
•  187MM PR impressions at launch
•  New distribution with 2 large national retailers
•  Upgraded shelf position at Target retail stores
•  Dieline Award: Rebrand of the Year
• Creative Circle Gold Award: Packaging Design
•  Honorable Mention: Forbes Best Branding

My Role: VP, Creative & Brand
Agency Partner: Mother Design
Photographer: Molly Matalon
Videographer: Melinda James