Cora Rebrand

I led the transition of Cora into one of the most relevant, recognized and loved brands in organic period care. I led a brand repositioning and full visual and verbal redesign across packaging, web, email, retail and advertising, as well as the executional rollout and consumer launch. This work is a great example of how a strategic, consumer-centric, creative-led rebrand can result in major business impact. Selected highlights include:

•  +40% Retail velocity vs year prior
•  +45% Amazon sales vs year prior
•  +13% Website traffic vs year prior
•  187MM PR impressions at launch
•  New distribution with 2 large national retailers
•  Upgraded shelf position at Target retail stores
•  Dieline Award Winner: Rebrand of the Year
• Creative Circle Gold Award Winner: Packaging Design
•  Honorable Mention: Forbes Best Branding

My Role: VP, Brand & Creative
Agency Partner: Mother Design
Photographer: Molly Matalon
Videographer: Melinda James